Everything You Need to Know About DOMO’s New Pricing Page

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{Updated Sept 2018}

This page has lots of updates over the past few years as Domo goes from a public pricing page to a contact us now approach to see the prices.   They are now back in the stealth zone where to see any price information, a high-pressure sales pitch is required.   Read below for the best info we’ve been able to garner past and present on the price of Domo (tl;dr  Most people who share info with us say the pricing is still too darn expensive for them).

Since our last update in Feb,  Domo has now successfully IPO’d and is a public traded company (June 2018).  The stock has had its ups and down, but generally, most analysts are bullish on the future of the stock.

After a recent influx of $130 million in VC funding, Domo rebranded its services and rolled out a new pricing model (as of April 2016) {Update May 2017: They just raised $100 mil more for $689mil total}. Domo’s services are now branded as the “Business Cloud.” It’s rare in the BI space for vendors to publish pricing and we applaud Domo for sharing pricing publicly. According to our evaluators and customers, Domo previously required users to sign an NDA regarding pricing, which means Domo has made a big shift in favor of transparency.

Domo’s New Pricing Structure

{UPDATE1: As of May 2017 all pricing has been removed from the Domo page and replaced with a Contact Sales.}

{UPDATE2: As of Jan 2018 they put some pricing back on their public page, we’ll discuss it below}

{UPDATE3: As of Sept 2018 they leave the tiers and comparison tables, but to learn anything about pricing, you have to contact them}

Domo’s new pricing structure is tiered and offers four plans, including a free plan, starter plan, professional plan, and an enterprise plan. The major differentiators among the plans are the number of users allotted, the frequency of data refresh, data limits, and administration and data security features.

  • Free Plan: The free plan offers up to 5 users, 5m rows of data and hourly refresh.  This is a big improvement from the past incarnations of the free plan and suggests that Domo is feeling the effect of competition from Power BI and others.  Noticeably there is no mention of their planned Slack killer, Buzz anymore on their free plan.
  • Standard Plan: When we first started tracking the Domo pricing plan in 2016, the starter plan is a five-user plan that will cost $5,700 per year (or $95 per user per month). The plan as of Jan 2018 is for $83 per month or $996 per year per user and the plan can grow to up to 20 users.  The number $996 seems very similar to the pricing of Tableau per user pricing.  As of Sept 2018, the Standard plan is now for 20 users but unclear if that is what it starts with or if that is the max you can have before upgrading to Professional plan.  If I had to guess,  I would say there is max limit of 20 users on the Standard plan so if you have more needs than 20, expected to back up the truck with the gold in the back.  It appears the Standard plan has the same data refresh and row limitations of the free plan, but allows more users and the possibility of consulting from the Domo team.

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  • Professional Plan: The professional plan used to be for organizations that need more data and admin controls, and costs $2,100 per user annually (or $175 per user per month), plus a $25,000 annual platform fee. It appears in the Jan 2018 update they have removed all mention of a platform fee (and hopefully gotten rid of that) and the new pricing is $160 per month or $1920 per year.  As of Sept 2018 all pricing for the Professional plan has been removed. There is no longer a user limit on their Professional Plan but they do have a 250M rows of data limit and on-demand refresh (remember, all your data whether on-premise or in the cloud must be synced to the Domo cloud.
  • Enterprise Plan: The enterprise plan used to start at $3,000 per user annually (or $250 per user per month), plus a $50,000 annual platform fee when the pricing page was first released.  As of Jan 2018, that price was reduced to $190 per user per month or ($2,260 per year). This plan includes advanced security and HIPPA compliance.  As of Sept 2018, all mention of cost has been removed. In the past, Domo considered data level security as advanced security, so it is not clear, but perhaps a good guess that to get the role and data level security that most organizations require, it takes the Professional or Enterprise level of pricing (which is an update as of Sept 2018, this used to be an Enterprise only feature).

It appears in the new pricing plan (Jan 2018 and Sept 2018), Domo is detailing out the data limits on all plans.  They used to describe it in terms of size (5GB for the starter, 25GB for the professional), but now they express it in terms of rows (5m rows in free and standard, 250m rows in professional, and unlimited (which appears to be up to 20 billion max) in the enterprise plan.  Another pricing component not mentioned on Domo’s pricing page is its professional services fee to set up DOMO, which has historically been a $25,000 one-time fee.

The Bottom Line

We applaud DOMO for displaying its pricing (again after removing it), and we give them even more applause for showing how expensive its products are {{Update: Sept 2018 they backtracked and went stealth mode again}}. Domo historically has been one of the most expensive products in the self-service, agile BI market and this pricing aligns with what we have been told in the past. But it appears they are listening to market forces by lowering price, although we still hear the cost of migration to their cloud still requires very expensive professional services.

Even with the reduced pricing,  unless the free or standard plans fit your requirements, Domo is still going to be a very expensive choice for most small to mid-sized businesses who require more security control of their data (and as of Sept 2018, more than 20 users).  And unless you are uploading Microsoft Excel or CSV files, or your data sources are all in the cloud and easy to connect to Domo, the cost of the implementation alone is too much for most small businesses to consider. There are many other products on the market that provide Cloud-based BI with many of the same connectors to SaaS solutions like Domo.  If you’re more focused on on-premise databases or Excel/CSV files, there are products, like Yurbi, that offer similar or more features than Domo at a much lower price point.

We also like to be transparent about our pricing and the good news is Yurbi is very affordable. Our 5-user plan starts at $250 per month. Yurbi is an on-premise BI solution, which means there are no data size or security restrictions and every license comes with access to all of Yurbi’s features.

Want to learn more about Yurbi’s features and functions? Request a demo!

Click here to download “5 Mistakes Executives Make When Buying BI”

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