More and more customers want access to powerful analytics, usually from within your application or product. And having the ability to deliver data in a visually compelling way – think rich charts, killer dashboards and easy to understand reports – in your software application, can easily set you apart from the rest.
In the past, visual reporting capabilities were only available for those who could afford to build complex (and expensive) data warehouses, typically Fortune 500 companies. But now, thanks to the growing market and demand for embedded analytics, anyone looking to incorporate data visualizations into their daily workflows can actually make it happen.
When it comes to exploratory data analysis and visualization, let’s face it, business applications have always come up short. Sometimes, advanced reporting capabilities are needed and an Excel export from your CRM will no longer cut it.
And not only is the demand for more visual and interactive data increasing, but now users expect analytics to be seamlessly integrated into the applications they’re currently using. This is where embedded analytics come in.
Defined, embedded analytics is the amalgamation of analytic content into business software, including customer relationship management (CRM), enterprise resource planning (ERP), marketing automation and financial systems.
This integration allows users to easily access BI tools during daily workflows. Which means you have real-time access to relevant information and data, so you can work smarter and more efficiently day to day.
Generally speaking, embedded analytics are usually developed by BI vendors and are typically used by independent software vendors (but not just ISVs, there are other business applications too).
There are several analytic applications that can be embedded within your software or product:
In order to meet the growing demand of creating useful, immersive products to keep end users happy, application teams are turning to embedded analytics. Some of the key benefits of embedding analytics include:
Users want to see data analytics in a way that is relevant and useful to their daily tasks, from within the applications they use. They don’t necessarily need to see a high-level view of all the information across the entire business, and they certainly don’t want to navigate between your application and a separate tool. With embedded analytics, your end users gain the ability to explore their data in a better way, where they can work more efficiently day to day, as well as gain actionable insights.
Want to learn more? Request a live demo of Yurbi today and see how to integrate your data in the places where your users need it most.