At 5000fish, we’ve always been a partner-friendly company, which aligns well with our values of making things easier and making customer service our number one priority. After years of partnering with companies to make business user-friendly business intelligence (BI) a reality within different organizations, we’re formalizing our partnership program.
During our effort to formalize our partnership program, we outlined the top things needed for a successful BI partnership from the partner’s side, and we wanted to share them with you. We typically serve three types of partners: system integration partners, resellers, and white label/OEM partners. Below are the top five things you should look for in your BI embedded analytics or white label partnership, whether you’re a system integration partner, reseller, or OEM partner.
Affordable pricing. This is a very important factor to consider in your BI partnership because your BI vendor’s pricing must fit within your company’s pricing structure. In many BI partnership cases within today’s market, the BI solution is simply too expensive for the partnership to make sense. If you are a reseller, you must be able to sell the BI solution at a higher rate without scaring away your customers. If you’re a system integration or white label customer, the value add of the BI solution to your customers must align with its cost. At the end of the day, BI should add to the bottom line rather than become a burden to it. (That’s why we’ve priced Yurbi so affordably.)
Ease of licensing. Ease of licensing is important for a variety of reasons. First, your BI vendor must have a flexible pricing structure that aligns with the needs of your customers, whether your pricing is monthly or is structured as a multi-year deal. Second, your BI vendor should make it easy for you to add on additional licenses or implement trial licenses for potential new use cases. And finally, your BI vendor should make the quote process easy if one of your clients needs special pricing.
Support and training. When you partner with a BI vendor, your team will need extensive training, whether instructor-led or on-demand. Your team will not only need technical training, but sales and marketing training as well. Your team will need rapid response technical support, and sales and marketing support, so that you can best serve your customers who are using the BI product.
White label support. If you want to brand your vendor’s BI solution with your company’s branding, your vendor should support white labeling. White labeling is becoming more common than it once was. Previously, companies would lead with the partner’s brand name, such as Cisco or Microsoft. However, many companies are now white labeling partner solutions and leading with their own brands.
Partner-friendly. What does it mean to be a partner-friendly vendor? First, the partner must eliminate the competition that happens between the vendor and partner when pursuing opportunities. One of the biggest complaints we’ve heard about the partner-vendor relationship is that vendors will sometimes compete with partners for customers and push the partner out of the deal. Then, the vendor must support the partner’s business and protect the partner in the competitive selling environment.
If you’re searching for a BI partner, contact us to see if Yurbi is a good option for your business. Also, if you’ve successfully partnered with a BI vendor or another software vendor in the past, feel free to share your experience in the comment section!