Your small business’s revenue depends a lot on your efforts as an owner. When you are focused and strategic, you can increase your sales numbers and reach more customers. Here are some tips to help grow your business by improving your sales and leverage data at the same time.
When your website looks old and outdated, it is a turnoff to your customers. Conversely, when you have a new website with an appealing design, it draws your customers in and encourages them to give you a try. Money spent investing in keeping your website current is well spent because it gives your business a new look. When your website is visually appealing, it encourages customers to spend time on your site, which, in turn, increases your sales.
How do you know your website is not performing it’s best? Website analytics. Leverage tracking tools to collect data on bounce rate, conversions, visitors, and many other website analytic metrics to see if your website is helping or hurting your business.
If you have a brick-and-mortar location, it’s vital to have an organized store front that allows for an easy flow of customer traffic. When you are selling online, it is important to make it as simple as possible for your customers to shop and pay. As a result, your store front should be uncomplicated and easy to navigate. In addition, you need payment options that make it seamless for your customers. Mobile payments are becoming more popular, with more than half of respondents to a Mastercard survey saying they use credit and debit more. Thus, you should invest in your mobile payment technology to make it more convenient for your customers.
Track your sales and analyze data to see what sales channel the majority of your sales come from. Website analytics will tell you if they are mobile or desktop, and more information on location, demographics, and other key parameters. Leveraging data segmentation analysis you can track your profit margins by sales method which can help inform you on where to invest more of your hard-earned money to get the highest return on investment.
People tend to trust businesses that have been reviewed by others. Even if they do not know the reviewer, people have a level of trust in others’ experiences. You want to get people talking about your business since more discussion means that there is more of a buzz. If customers see that others have had a good experience with your company, they will be more inclined to take the leap and do business with you. Even if the reviews are not uniformly positive, you have a chance to show the public that you are responsive.
Data can help guide you in identifying customers that have had a positive experience or not. This can be signals gleaned from repeat sales transaction or customer service satisfaction ratings. By leveraging this data you can trigger requests for positive reviews, but you can also analyze which products or services best align with happy vs unhappy customers and then align your business to use that information to grow.
One way to be in front of your customers in real-time is to establish a social media presence. When you provide timely and relevant content on social media, you reach customers where they are. Getting your customers talking about you is a surefire way for them to remember your business when it comes time to making a purchasing decision.
Social media metrics can help you see patterns of growth to know what channel best matches the persona of your customers, and using this can help drive strategic sales and marketing decisions.
Your sales do not have to remain flat. Instead, by taking action in a focused manner, you can drive more sales to your small business.
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